The Century of the Self

Here’s an intriguing documentary ‘The Century of the Self’ made by Adam Curtis in 2002 (video link below). It explores and examines how politicians and PR professionals have been transforming people from citizens into consumers,  how people are persuaded to act irrationally, how their instincts and desires are stimulated and manipulated by focusing on product’s glamorization (rather than its virtues), and how consumerism became the central mantra of American culture. If any of these sounds interesting to you, you’ll find this story of the growth of the mass-consumer societies quite absorbing:

The documentary has total 4 parts – each an hour long – but I think it’s totally worth it. (The Youtube link above might not have the whole series. You can view the complete documentary on this link, or in four parts on veoh: Part I, Part II, Part III, and Part IV.)

The bottom-line? Man’s desires must not overshadow his needs. This is one of the best documentaries I’ve seen in a long time, thanks to Namit Arora.

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